Designers

What are the trending brands today?

The strongest trends combine style and functionality:

• Quality Heritage: timeless lines, well-constructed garments, fine wools, cashmere, and selected leathers.
• Premium Casual: refined sweatshirts and knitwear, clean denim, overshirts, and lightweight outerwear.
• Research Streetwear: measured graphics, relaxed silhouettes, iconic sneakers with premium materials.
• Urban Technical Outdoor: high-performance down jackets, softshells, and windproof/waterproof fabrics with minimalist cuts.
• Resort & Beachwear: fresh prints, quick-drying fabrics, linen shirts, and vacation accessories.

From Saint Barth to Ralph Lauren, passing through leading Italian labels and selected international brands, the assortment is designed to cover everyday wear, travel, and special occasions.

How to choose the right brand for your daily style

• Define the use: informal office, weekend, travel, events. Each brand interprets key garments differently.
• Choose the fit: clean slim for a sharp look, regular for versatility, relaxed for a contemporary attitude.
• Evaluate materials: natural fibers in mild climates, technical blends for comfort and performance in mid-seasons.
• Observe the details: seams, internal finishes, buttons, zippers, topstitching. They speak to the real quality.
• Prioritize versatile garments: unlined jackets, light knits, refined drawstring trousers, clean sneakers.

Materials and finishes that make a difference

• Merino wool and cashmere: thermoregulation, soft feel, reduced pilling if high-quality yarn.
• Organic cotton and heavy jersey: substantial feel, shape retention, and better color rendering.
• Linen and linen-cotton blends: breathability and summer texture with elegant creases.
• Technical nylon and membranes: wind/rain protection, lightweight, easy care.
• Finishes: horn buttons, YKK/Lampo zippers, AMF stitching, heat-sealed taping on technical garments.